We are all born whole but somewhere along life’s journey this gets lost in translation
About
Lubna Samara is CEO founder of multi award-winning HigherWill, public speaker, and thought leader. She delivers talks and programmes that empower people to rise above challenges, achieve confidence, clarity and purpose, and connect more fully to their wisdom.
What began as a vision to help individuals achieve their potential has evolved into a mission that partners with organisations committed to exceptional leadership and high-performing teams, working with senior leaders and teams to create strong cultures where vision, collaboration, and creativity drive growth and impact.
Lubna’s approach brings together the worlds of science, spirituality, and business. Trained as a mathematician, she worked in the petroleum industry, later moving into project finance and investment banking. After experiencing a profound personal awakening and calling to serve, she devoted many years immersed in spiritual practices such as T’ai Chi, meditation, and energy healing, forging a path to the inner self. Today, she weaves together this rich experience in a unique way to inspire new perspectives and drive transformative change.
HigherWill was awarded Leadership & Holistic Wellbeing Co of the year 2024 by Corporate Vision, part of AI Global Media Group. Lubna is author of #1 international bestseller Beyond Potential, a practical and holistic guide based on her signature “The 4 Quadrants of Growth Method™”. The book has topped bestseller lists in multiple countries and categories, including the highly competitive Self-Help and Business Careers in the US.
Lubna holds a BSc in Mathematics and MBA in Finance. She is a Board Member of The Healing Trust, one of the oldest and largest professional healing organisations in the world, and part of its research team currently collaborating with the University of Northampton to study the impact of energy healing on wellbeing.
Outside of work, Lubna is a skiing and hiking enthusiast, and loves anything to do with mountains and nature. And of course, spending quality time with friends and family – laughter is still one the best medicines!
She remains a devoted seeker finding her way home.
Notable Awards & Achievements
Corporate Vision’s Leadership & Holistic Wellbeing Co, 2024
Beyond Potential Bestseller in US, UK, Canada, & Germany in Seven Categories, 2024
Kensington, Chelsea & Westminster Chamber of Commerce Awards, 2024
International UK Leadership & Spiritual Coaching Co, 2021
The Journey
I’m a passionate believer in the thought that we take with us our knowledge, experiences – our sentience – when we leave
The best of you survives
A Little About How I got Here
Like many, my journey started off as one of self-healing.
It’s a bit of a cliche to say the spiritual part of my life suddenly escalated whilst I was working in finance but truth to tell I enjoyed my time in Banking. I had tried to learn meditation and had been for counselling at that point, but was caught off guard when one day I looked down and saw small clouds circling down my body floating just in front. Not sure whether to be excited or shaken by this I asked a friend who was into “alternative stuff”; she told me these were chakras and gave me a book to read.
This small event heralded a period of intense spiritual activity – and purification. I looked for a spiritual teacher trying many disciplines and although all of them had a lot to offer, non felt like a fit. I happen to believe in a Maker who loves each one of us equally and that we’re all spectacularly well guided, so I decided to DIY it and try tuning into this guidance myself.
As my energy became stronger, a couple of people suggested doing a course in energy healing. Sceptical, and on an “I’ll try anything once” basis, I went to one session just to tick that box, and was struck by what our minds are able to perceive when we focus it. That first session was in January ‘93 and I have continued to immerse myself in meditation and what I call “conscious questioning” that activates the superconscious mind, which we now know is associated with the gamma-wave state of higher awareness.
Constant throughout all this time, and overriding all else, is the devotion I feel for the Divine.
Other than that I love skiing, hiking. Anything mountains really. And laughing with family and friends is always a good way to remind us of the joy we all share.
I hope I am able to be of service.
Lubna
Me. Doing something else I really love.
”All know that the drop merges into the ocean, but few know that the ocean merges into the drop”
Kabir