We are all born whole but somewhere along life’s journey this gets lost in translation
About
Lubna Samara is CEO and founder of HigherWill, a leadership advisor, keynote speaker, author, and independent researcher specialising in visionary leadership and spiritual intelligence
She believes that the leaders people trust and follow most are the ones who have a clear vision, are values-led, self-aware, and able to create the right conditions for their people to deliver growth. This ethos holds whether leading oneself or leading nations.
Lubna partners with organisations committed to exceptional leadership, working to develop strategic vision and foresight, and qualities that transform organisations into purpose-driven communities.
Trained as a mathematician, Lubna worked in the petroleum industry before moving into project finance and investment banking. After experiencing a profound personal awakening and calling to serve, she spent many years immersed in spiritual practices – T'ai Chi, meditation, and energy healing – and exploring the psychology of what holds us back and the deeper spiritual questions that drive our search for meaning. Today, she weaves together this rich experience to inspire new perspectives and drive transformative change.
Her research paper in consciousness science, Consciousness State Transitions (CST), has implications for leadership, wellbeing, and ethics in AI and was described by a neuroscientist as “an operating system that runs who we are” that has “opened a new dimension” in understanding how thoughts, emotions, and decision-making emerge.
HigherWill has been recognised multiple times for its work in conscious leadership, and Lubna’s book, Beyond Potential, is a #1 bestseller in the US, UK, Canada, and Germany in several categories, including the Self-Help and Business Careers in the US.
Lubna holds a BSc in Mathematics and MBA in Finance. She is a Board Member of The Healing Trust and part of its research team.
Outside of work, Lubna loves anything to do with mountains and nature and is a skiing and hiking enthusiast. And of course, spending quality time with family and friends.
She remains a devoted seeker finding her way home.
Awards & Achievements
Corporate Vision’s Leadership & Holistic Wellbeing Co, 2024
Beyond Potential #1 Bestseller in US, UK, Canada, & Germany in Seven Categories, 2024
Kensington, Chelsea & Westminster Chamber of Commerce Awards, 2024
International UK Leadership & Spiritual Coaching Co, 2021
The Journey
I’m a passionate believer in the thought that we take with us our knowledge, experiences – our sentience – when we leave
The best of you survives
A Little About How I got Here
Like many, my journey started off as one of self-healing.
It’s a bit of a cliche to say the spiritual part of my life suddenly escalated whilst I was working in finance but truth to tell I enjoyed my time in Banking. I had tried to learn meditation and had been for counselling at that point, but was caught off guard when one day I looked down and saw small clouds circling down my body floating just in front. Not sure whether to be excited or shaken by this I asked a friend who was into “alternative stuff”; she told me these were chakras and gave me a book to read.
This small event heralded a period of intense spiritual activity – and purification. I looked for a spiritual teacher trying many disciplines and although all of them had a lot to offer, non felt like a fit. I happen to believe in a Maker who loves each one of us equally and that we’re all spectacularly well guided, so I decided to DIY it and try tuning into this guidance myself.
As my energy became stronger, a couple of people suggested doing a course in energy healing. Sceptical, and on an “I’ll try anything once” basis, I went to one session just to tick that box, and was struck by what our minds are able to perceive when we focus it. That first session was in January ‘93 and I have continued to immerse myself in meditation and what I call “conscious questioning” that activates the superconscious mind, which we now know is associated with the gamma-wave state of higher awareness.
Constant throughout all this time, and overriding all else, is the devotion I feel for the Divine.
I hope I am able to be of service.
Lubna
Me. Doing something else I really love.
”All know that the drop merges into the ocean, but few know that the ocean merges into the drop”
Kabir