LUBNA SAMARA
CEO Founder
Lubna Samara is CEO Founder of multi-award-winning HigherWill, public speaker, thought leader, and creator of transformative training programs, empowering individuals and leaders to achieve their potential. She is dedicated to driving innovation in the leadership and well-being space, helping leaders transform organisational culture for lasting impact and sustainable results.
Her global talks and training programmes have helped leaders and teams to rise above workplace challenges, fostering clarity, balance, and meaningful success that drives both personal and organisational growth. Lubna believes in making high-quality holistic wellbeing accessible and affordable to every person in the workplace and is author of Beyond Potential, a practical and holistic guide helping people at work navigate challenges and achieve their best. The book is based on her signature system “The 4 Quadrants of Growth Method”™ training programme for leaders and teams.
HigherWill developed out of Lubna’s experience of carving a path to the inner self based on guidance she received over 25 years ago and her desire to help others. She eventually left the corporate world to follow her calling, and spent many years immersed in age-old practices that promote accelerated healing and growth – including T’ai Chi, meditation, energy healing, and breathwork, along with studies in spirituality, philosophy, and psychology. She also explored modern disciplines like NLP and CBT, which form the foundations of modern coaching.
Academic and Professional backgrounds include a BSc in Mathematics, MBA in Finance, and corporate experience in the Petroleum Industry and Investment Banking sectors.
Lubna is Board Member of The Healing Trust, one of the oldest and largest professional healing organisations in the world. She is part of THT Research Team currently conducting research study with the University of Northampton on the impact of energy healing on physical and mental wellbeing.
On a personal level, she is a skiing and hiking enthusiast, and loves pretty much anything to do with mountains, nature, and spending quality time with friends and family.
